Since I created an infographic myself I wanted to explain what I thought were the most important things to keep in mind while making one. I spent many weeks and made multiple drafts and now I want to share the five most important things I learned during the process.
5 Elements of an Effective Infographic:
1. Be Clear
The first thing to keep in mind when making an infographic is to be clear with your message. Your sole purpose in creating the infographic is to persuade your audience using visual data. Most people don’t take the time to read or research data these days so its super important to make sure your information is easy to read and displayed in an esthetically pleasing way.
2. Use Consistent Fonts
An infographic is not the place to try out Curlz MT or Comic Sans. Make sure you use a font that is easy to read and large enough. Usually a sans serif font works best for this type of situation. As well, choosing 2 contrasting fonts for your infographic is a good idea. That way you reader’s eyes are entertained, but its not too overwhelming that the information is lost amongst the fonts.
3. Don’t Forget Data
While playing with colors and graphics is fun, make sure you do not short your infographic in the data department. If you have no facts to back up your claims you will lose your audience quickly.
4. White Space is Ok
No one enjoys reading a page full of cram-packed text, colors, and graphics. It is not visually pleasing and it makes the information less effective because it is lost in a clustered abyss. Leaving some blank space is a great idea because it makes your information prominent and your graphics pop.
5. Tell A Story
Lastly, remember that your infographic may make sense in your head, but in order to affect an audience it needs to tell a story. Lead your readers from one section to the next by revealing interesting facts and keeping to the point.
Once you have checked all of these things off the list your infographic will be complete! Don’t forget to check for spelling or grammar errors as well. Sometimes your words get lost amidst the colorful graphics. When it comes to infographics, less is more.