This week I found a really interesting article on Kelli’s Linky Loves that discussed how to promote an event using social media. One of the reasons I want to get into the event planning field is because I think the promotion side is super fun. Now that everyone is addicted to social media, what could be a better tool to use create a great image. Here are my takeaways:
Engage and Connect with Audiences
The basis of utilizing social media for an event is having an existing audience throughout your platforms. It may be hard to get the ball rolling, but once you have loyal followers, the rest will fall into place. To start this process you can follow people in your target audience on Twitter and Instagram. Some people may look at your account and choose not to follow back, but at least they are seeing your content. A good way to hook an audience is to always have something engaging and relatable on your bio. As well, keeping up by tweeting interesting or relevant things will make your followers more invested. Then, once you have locked down a good follower basis, promoting an event is simple. Using a consistent hashtag will create a hype and people will want to be in the know.
If your target audience has FOMO (fear of missing out) like most people do, then generating a buzz is the perfect way to get people to come to your event. A good way to do this is by using a consistent hashtag and keeping the details semi-mysterious. This will encourage people to dig deeper to figure out why there is so much talk surrounding your event. Once they figure out what it is, they will hopefully want to come.
Socialize your Social Sites
The last key element in using social media for your event is to streamline the information across all of your social sites. You never know how people will access your online presence. Keeping up on all forms of social media will show your audience you are serious about the event. It is unprofessional to not maintain your platforms. If someone happened upon an old Twitter account or outdated information it could make you seem unreliable.
All of these things are great tactics to use to promote an event before it occurs. But the last step is using social media the day of the event. Instagramming or tweeting during the event will make those who didn’t go regret it. FOMO is a real thing and it is a great way to get people to attend.